Working with Sam has really improved my teenager's self esteem and self belief, not only in his sporting abilities but in his outlook to life's challenges in general. Sam has a natural ability to connect with young people and adults alike.
Life Coaching
Most people are not lost.
They are just looking at
everything through a lens
they did not choose.
I change the way people see the world and in turn change the world they see.
Bestselling Author on
This is for you if…
You are functioning, but something still feels off.
You have become good at being who people need you to be.
You overthink decisions because you no longer trust your own judgement.
You feel tired from performing, not just from working.
You do not need fixing. You need to see clearly.
The problem is not always the life you are living.
Sometimes it is the lens you are looking through.
Sam's work is not about giving people motivation that fades. It is about helping them understand the patterns they have been living inside for so long that they stopped noticing them.
About Sam
Sam Murgatroyd
Life Coach and Author
Amazon Bestselling Author
Sam Murgatroyd
Life Coach and Author
Amazon Bestselling Author
About Sam
Sam grew up feeling like he never quite fit in. He saw the world differently to the people around him and spent years wondering if that was something to fix. He was what he describes as a “why” kid, someone who could never simply accept the way things were because that is how they had always been. That feeling of being slightly outside of everything, of observing the world rather than just living in it, was uncomfortable for a long time.
He started writing at twelve years old, not because he had ambitions to be a writer but because he could not keep what he was thinking bottled up any longer. Writing was the only place it made sense.
That curiosity eventually led him into work that most people would find difficult. Psychiatric hospitals, probation services, children’s care homes, SEN schools, drug and alcohol rehabilitation. Years spent working alongside people across almost all of those environments at their lowest points and darkest times. What he saw in almost all of those environments was the same thing. People who had spent so long becoming who they thought they had to be that they had completely lost sight of who they actually were.
At some point Sam recognised that story in himself too. The performing, the adapting, the slow drift away from his own instincts in favour of what seemed more acceptable. That drift took a real toll. Losing touch with who he actually was left him feeling low, lost and disconnected from everything that had once felt natural and his own. It was one of the hardest periods of his life.
But it was also the most important. Because understanding why it had happened, really understanding it at a level that went beyond surface realisation, changed everything. That shift in perspective was so fundamental and so permanent that it could not be unfelt. And the moment it landed, two things became clear. He needed to keep writing. And he needed to help other people find the same thing.
The books came from that place. The coaching came from that place. All of it is rooted in something real, something lived, not something learned from a course or lifted from a textbook. That is why it works the way it does.
The work behind the work
Books that sit behind the work
Sam is the published author of three books exploring identity, belonging, honesty, performance, and what it means to live truthfully.
Signed copies are included in selected coaching packages.
Coaching packages
Coaching that begins with a conversation
Every package starts with a free 20-minute discovery call. No pressure, no pitch, and no application form.
Block Booking
Popular£120
Five sessions, with the fifth session free
- £30 per session
- Three signed copies of Sam's books
- Email summary after every session
- Midweek email check-in
- Full written programme reflection
Pay As You Go
£35
Per session, flexible and commitment-free
- Free cancellation at any time
- Signed book gifted after the third session
- Email check-ins between sessions
- Free fifth session
Monthly Maintenance
£30
Per month — available after completing a programme
- One monthly one-to-one session
- Review progress
- Work through anything that has come up
- No minimum commitment
- Cancel any time
Not sure which is right for you? Start with the call.
Book your free 20-minute callWhat people say
The difference a shift in perspective can make
A calm space to understand yourself more clearly, make braver decisions, and move forward with more trust in your own judgement.
Being coached by Sam has been a light bulb moment for me. I have found my authentic self with Sam's strategies and weekly coaching. I now have the confidence to make decisions that feel true to who I am rather than who I thought I should be.
Sam has helped me better understand myself and what drives my decisions. The biggest change I've noticed is that making the leap into the unknown has become easier, helping me move forward in life with a new perspective. I couldn't thank him enough for that.
Working with Sam has really improved my teenager's self esteem and self belief, not only in his sporting abilities but in his outlook to life's challenges in general. Sam has a natural ability to connect with young people and adults alike.
Start here
You do not have to know exactly what is wrong to start a conversation.
If something here feels familiar, the next step is simple.